Local Media Part 3:Duet on the Waterfront
In Part 1 of this series, we looked at the big picture: what do our local media do for us? Why are local businesses important to local news? Read on for a more detailed look at the companies that bring us the news and entertainment that keep our community connected.
As part of our series investigating the way Thunder Bay businesses support the local media we all enjoy, we interviewed Acadia Broadcasting, a Canadian company which operates Magic 99.9 and Country 105.3 here in Thunder Bay.
From a listener’s perspective, radio is simple: you push a button and sound comes out. In behind the scenes, though, radio is supported by a team of people responsible for everything from liaising with advertisers and community members to selecting music, producing the news and picking the jokes they’ll tell you on your way to work.
In Acadia Broadcasting’s offices overlooking the Marina, there are 27 full-time staffers making Magic and playing Country, including the on-air staff you recognize and the producers, clerical staff and salespeople you probably don’t. These are great jobs for Thunder Bay residents. Because the local stations are part of a larger company with larger resources, Acadia’s staffers enjoy a fantastic benefits package that includes matching pension and benefits, along with an employee profit-sharing program.
The management team at Acadia feels they have a corporate responsibility to give back as much as they can to the city that supports them. In addition to donating over a million dollars a year in free advertising for our charities and non-profit organizations, they see themselves as community connectors, responsible for the sharing of information between advertisers, community organizations, government and listeners.
Sometimes Acadia’s support of the community means donating advertising and airtime to support charities and fundraising events. In other cases it’s hands-on hard work. Take the annual Stuff-A-Bus project they run for Christmas Cheer for example; the project involves the whole team working together through eight months of event planning, partnership management and good old-fashioned elbow grease to raise over $100,000 in food and cash for the less fortunate in Thunder Bay.
We depend on our local media to gather information, prioritize it according to the things they know are important to us, and share it back to us. In addition to the way they give back to the community at the economic level, Acadia’s two radio stations serve an important role in creating a community out of a bunch of people living near to each other. Together, Magic 99 and Country 105 connect over 60,000 people in Thunder Bay and in the surrounding region as far away as Nipigon and Atikokan, even halfway to Dryden up Highway 17.
The Shop-Local Connection
Country 105 and Magic 99.9 help small and large local businesses with custom marketing solutions to get their message out to thousands of Thunder Bay area residents. This partnership keeps consumer dollars in the community, which is a win-win for all of us.
Want to make sure sound comes out the next time you push that button? Choose the TBay advertisers that support your favourite radio stations. #ChooseTBayFirst and support the businesses that support our local media!
Learn more about the amazing people and businesses among our Members:
Support community good works with the Charity Connect program. Learn more.
Participants in the 100 People Who Care campaign donate, nominate and vote for their favourite Member charity to receive a quarterly group donation. Sign up.
Upcoming Chamber Events
Under the City’s Procedural By-law, the Chamber of Commerce is not eligible to make a further deputation on the above By-Law during the October 7, 2019 meeting. As such, this letter outlines the Chamber’s on-going concerns with the proposed by-law…read more
THUNDER BAY, ON: SEPTEMBER 27, 2019 – Delegates for the Thunder Bay Chamber of Commerce have recently returned from successful meetings at the Canadian Chamber of Commerce (CCC) in Saint John, NB. A key focus of the conference was the debate of 76...read more
Our Members are amazing! This month’s Good News mentions URide, Thunder Bay Ventures, Eat Local Pizza and the Kitchen Nook / Finnish Bookstore. Read on and see if you missed any of these great stories…read more
Under a new agreement with Scotiabank, you can now opt in to a Crowd Deposit fund with the Chamber.
Your savings remain separate from other participants’, but the interest you earn will be based on the combined balances of all participating Chamber Members.