Local Media Part 4: Good News OnlyCoffee News
If you’ve spent any time waiting around in Thunder Bay, you’ve probably picked up a Coffee News. It was probably dog-eared from being read by many others by the time you read it and may even have had coffee stains on it, which is actually why we wanted to learn about this amazing little weekly publication for our next investigation into the way media and the local economy work together.
It may not be the biggest media business in town – in fact, it might be the teeniest – but Coffee News succeeds in a huge way at exactly what it strives to be: the sweetest.
Thunder Bay Coffee News is published by Bonnie Craig, a local entrepreneur who loves the “good news only” philosophy of the franchise. In addition to creating a job for Bonnie, the operation employs a team of part-time drivers to help with distribution and is a customer of other TBay businesses, including paper suppliers, designers and printers.
As part of its good news philosophy, Thunder Bay Coffee News runs a What’s Happening section every week that’s free for local organizations. It’s a great way for readers to learn about the community, and for charities to promote their events. It’s also an amazing opportunity for other small businesses to advertise to the community, largely because it is a small operation and so space is affordable. It’s also effective, judging by the number of repeat advertisers. Bonnie estimates that each of the 3,200 weekly copies of the local Coffee News is read five or six times before it’s recycled – and recycling means delivering them to places like Meals on Wheels and St. Joseph Heritage, where they’ll be enjoyed one more time by folks with limited mobility before going into the blue bin.
The Shop-Local Connection
Just like any other sort of local media we enjoy, the materials and the work of assembling, laying out, printing, delivering and recycling the Thunder Bay Coffee News is funded by advertising paid for by Thunder Bay businesses. Want to make sure there’s a fresh (but already dog-eared) copy of Thunder Bay Coffee News waiting for you next time you’re waiting? #ChooseTBayFirst and support the businesses that support them!
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Upcoming Chamber Events
Giant steps for our community can start with small ones, and we often don‘t see until we look backwards just how far we’ve come. That’s the lesson we took from our meeting with Sue Hamel, owner of Seek Adventure and Tours. Her first small steps with local film-maker Michelle Derosier over a year ago eventually led to the creation of the Wake the Giant safe-spaces initiative…read more
Reconciliation means many different things to many different people, but a new report finds most agree success depends on small, focused actions undertaken day-by-day. On June 19, 2019, the Canadian Chamber of Commerce sat down with business, post-secondary education, community economic development and Indigenous leaders in Thunder Bay to hear what they had to say regarding reconciliation, what it means to them, their communities and their businesses…read more
The Canadian Chamber of Commerce will hold its 2019 Annual General Meeting in Saint John, NB. As part of the proceedings, your Chamber will be sponsoring several resolutions for approval by the CCC Membership. If approved, these resolutions will be adopted by the organization for implementation in the year to come.read more
The lack of adequate infrastructure is the most significant obstacle to mining development in Canada. Inadequate infrastructure has been the primary barrier to developing some of Canada’s most promising mineral discoveries…read more
At the Canadian Chamber of Commerce AGM this September, Charla will be presenting a number of resolutions that will steer their policy activity at the Federal level and address concerns specific to Thunder Bay and Northwestern Ontario. Among these are support for the flight schools graduating staff for our airlines and for investment into the infrastructure necessary to mining activities to the north of us…read more