Local Media Part 4: Good News OnlyCoffee News
If you’ve spent any time waiting around in Thunder Bay, you’ve probably picked up a Coffee News. It was probably dog-eared from being read by many others by the time you read it and may even have had coffee stains on it, which is actually why we wanted to learn about this amazing little weekly publication for our next investigation into the way media and the local economy work together.
It may not be the biggest media business in town – in fact, it might be the teeniest – but Coffee News succeeds in a huge way at exactly what it strives to be: the sweetest.
Thunder Bay Coffee News is published by Bonnie Craig, a local entrepreneur who loves the “good news only” philosophy of the franchise. In addition to creating a job for Bonnie, the operation employs a team of part-time drivers to help with distribution and is a customer of other TBay businesses, including paper suppliers, designers and printers.
As part of its good news philosophy, Thunder Bay Coffee News runs a What’s Happening section every week that’s free for local organizations. It’s a great way for readers to learn about the community, and for charities to promote their events. It’s also an amazing opportunity for other small businesses to advertise to the community, largely because it is a small operation and so space is affordable. It’s also effective, judging by the number of repeat advertisers. Bonnie estimates that each of the 3,200 weekly copies of the local Coffee News is read five or six times before it’s recycled – and recycling means delivering them to places like Meals on Wheels and St. Joseph Heritage, where they’ll be enjoyed one more time by folks with limited mobility before going into the blue bin.
The Shop-Local Connection
Just like any other sort of local media we enjoy, the materials and the work of assembling, laying out, printing, delivering and recycling the Thunder Bay Coffee News is funded by advertising paid for by Thunder Bay businesses. Want to make sure there’s a fresh (but already dog-eared) copy of Thunder Bay Coffee News waiting for you next time you’re waiting? #ChooseTBayFirst and support the businesses that support them!
Learn more about the amazing people and businesses among our Members:
Support community good works with the Charity Connect program. Learn more.
Participants in the 100 People Who Care campaign donate, nominate and vote for their favourite Member charity to receive a quarterly group donation. Sign up.
Upcoming Chamber Events
We’re very excited to welcome Thera Chicoine to the Chamber team!!read more
Our Members are amazing! This month’s Good News includes items from Breakfast, Lunch & Deener, OLG and Resolute Forest Products!read more
This holiday season, you could WIN BIG just by choosing to support Thunder Bay businesses! From November 18 through December 7, visit our participating businesses and fill out a ballot for your chance to win a Christmas Shopping Spree worth $4,500!read more
This event is the first step in our new partnership with United Way and the Lakehead Social Planning Council and presents an opportunity for business to learn more about the social issues Thunder Bay is engaging with. Attendees will discuss what actions are being taken and what progress is being made, where the challenges and opportunities lie, and how working together we can help move solutions forward. Come prepared to learn, to share what you know and to participate in the development of next steps for our community.read more
On November 6, the Government of Ontario released its 2019 Fall Economic Statement entitled, “2019 Ontario Economic Outlook and Fiscal Review: A Plan to Build Ontario Together,” which provides an update on the government’s finances and announces commitments for the upcoming 2020 Budget…read more