Local Media Part 6: The New Guys

UCB Radio

In Part 1 of this series, we looked at the big picture: what do our local media do for us? Why are local businesses important to local news? Read on for a more detailed look at the companies that bring us the news and entertainment that keep our community connected.

Having started broadcasting just last year, UCB Radio 95.1 is the newest addition to Thunder Bay’s airwaves and makes a promise to their audience that they’ll only hear positive, family-friendly content when they tune in. Part ofa larger corporation which operates Christian radio stations all over Canada, UCB Thunder Bay combines small-town local service with national big-city support to connect advertisers with listeners and listeners with the inspiring, relevant content they’re looking for.

Although the local office of UCB radio currently supports just two full-time local staffers, you’ll see their vehicle everywhere. Responsible for advertising sales and local content, they work to ensure they’re connecting their listeners with the right advertisers. Although they’re not ready to buy business space yet, they support the local economy by renting office space for their team and paying rental for space on the “9th floor” of St Joseph’s for their broadcasting antenna.

As a low-power station, UCB Thunder Bay’s geographical reach covers the community south to Neebing, west to Kakabeka Falls and east to Shuniah. Thanks to their specialty content, they’ve developed an audience of dedicated listeners within the area who regularly stop the UCB car on the street to say hello and identify themselves as supporters.

In addition to providing their listeners with specialty content, UCB holds a goal of donating at least 10% of their advertising time to local charities, a mission that aims to support organizations ranging from churches to addiction recovery programs to international relief organizations. UCB Thunder Bay has given nearly two dozen organizations the opportunity to connect for free with their listener base in the past year alone. In addition, they’ve been massive supporters of the #ChooseTBayFirst campaign, offering a specialty package for advertisers looking to support our messaging.

UCB Radio may offer its listeners specialty content but like our other commercial stations they depend on advertising investments from local businesses to keep their antenna hot. As much as the staff love hearing from their listeners, they know how important it is that their advertisers do, too.

Love your UCB Thunder Bay? Let their advertisers know how much you appreciate their support. #ChooseTBayFirst and support the businesses that support your local radio.

Learn more about the amazing people and businesses among our Members:

Support community good works with the Charity Connect program.  Learn more.

Participants in the 100 People Who Care campaign donate, nominate and vote for their favourite Member charity to receive a quarterly group donation.  Sign up.

Upcoming Chamber Events

More events >>

Latest News

2021 Candidate Profiles

2021 Candidate Profiles

Check your inboxes!  E-ballots will be sent to the designated voting rep for each of our Member organizations on Wednesday, September 15th.  You'll have until September 30th to make your decision and follow your voting link to cast your ballot. Didn't receive yours? ...

read more
2021 Federal Election Candidates’ Forums

2021 Federal Election Candidates’ Forums

We’re very pleased to be working once again in partnership with the Anishnawbe Business Professional Association and media partner NetNewsledger.com to host a Candidates’ Forum on business and social issues for Thunder Bay Superior North and Thunder Bay Rainy River Districts.

Due to the ongoing public health concerns, this year’s debate will be not be open to to the public, but will be shared on our channels September 9th & 10th at 5pm.

read more
Ontario to Require Proof of Vaccination in Select Settings

Ontario to Require Proof of Vaccination in Select Settings

The Government of Ontario, in consultation with the Chief Medical Officer of Health, will require people to be fully vaccinated and provide proof of their vaccination status to access certain businesses and settings starting September 22, 2021. As of September 22,...

read more
Share this: