Local Media Part 6: The New Guys

UCB Radio

In Part 1 of this series, we looked at the big picture: what do our local media do for us? Why are local businesses important to local news? Read on for a more detailed look at the companies that bring us the news and entertainment that keep our community connected.

Having started broadcasting just last year, UCB Radio 95.1 is the newest addition to Thunder Bay’s airwaves and makes a promise to their audience that they’ll only hear positive, family-friendly content when they tune in. Part ofa larger corporation which operates Christian radio stations all over Canada, UCB Thunder Bay combines small-town local service with national big-city support to connect advertisers with listeners and listeners with the inspiring, relevant content they’re looking for.

Although the local office of UCB radio currently supports just two full-time local staffers, you’ll see their vehicle everywhere. Responsible for advertising sales and local content, they work to ensure they’re connecting their listeners with the right advertisers. Although they’re not ready to buy business space yet, they support the local economy by renting office space for their team and paying rental for space on the “9th floor” of St Joseph’s for their broadcasting antenna.

As a low-power station, UCB Thunder Bay’s geographical reach covers the community south to Neebing, west to Kakabeka Falls and east to Shuniah. Thanks to their specialty content, they’ve developed an audience of dedicated listeners within the area who regularly stop the UCB car on the street to say hello and identify themselves as supporters.

In addition to providing their listeners with specialty content, UCB holds a goal of donating at least 10% of their advertising time to local charities, a mission that aims to support organizations ranging from churches to addiction recovery programs to international relief organizations. UCB Thunder Bay has given nearly two dozen organizations the opportunity to connect for free with their listener base in the past year alone. In addition, they’ve been massive supporters of the #ChooseTBayFirst campaign, offering a specialty package for advertisers looking to support our messaging.

UCB Radio may offer its listeners specialty content but like our other commercial stations they depend on advertising investments from local businesses to keep their antenna hot. As much as the staff love hearing from their listeners, they know how important it is that their advertisers do, too.

Love your UCB Thunder Bay? Let their advertisers know how much you appreciate their support. #ChooseTBayFirst and support the businesses that support your local radio.

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