Local Media Part 6: The New GuysUCB Radio
In Part 1 of this series, we looked at the big picture: what do our local media do for us? Why are local businesses important to local news? Read on for a more detailed look at the companies that bring us the news and entertainment that keep our community connected.
Having started broadcasting just last year, UCB Radio 95.1 is the newest addition to Thunder Bay’s airwaves and makes a promise to their audience that they’ll only hear positive, family-friendly content when they tune in. Part ofa larger corporation which operates Christian radio stations all over Canada, UCB Thunder Bay combines small-town local service with national big-city support to connect advertisers with listeners and listeners with the inspiring, relevant content they’re looking for.
Although the local office of UCB radio currently supports just two full-time local staffers, you’ll see their vehicle everywhere. Responsible for advertising sales and local content, they work to ensure they’re connecting their listeners with the right advertisers. Although they’re not ready to buy business space yet, they support the local economy by renting office space for their team and paying rental for space on the “9th floor” of St Joseph’s for their broadcasting antenna.
As a low-power station, UCB Thunder Bay’s geographical reach covers the community south to Neebing, west to Kakabeka Falls and east to Shuniah. Thanks to their specialty content, they’ve developed an audience of dedicated listeners within the area who regularly stop the UCB car on the street to say hello and identify themselves as supporters.
In addition to providing their listeners with specialty content, UCB holds a goal of donating at least 10% of their advertising time to local charities, a mission that aims to support organizations ranging from churches to addiction recovery programs to international relief organizations. UCB Thunder Bay has given nearly two dozen organizations the opportunity to connect for free with their listener base in the past year alone. In addition, they’ve been massive supporters of the #ChooseTBayFirst campaign, offering a specialty package for advertisers looking to support our messaging.
UCB Radio may offer its listeners specialty content but like our other commercial stations they depend on advertising investments from local businesses to keep their antenna hot. As much as the staff love hearing from their listeners, they know how important it is that their advertisers do, too.
Love your UCB Thunder Bay? Let their advertisers know how much you appreciate their support. #ChooseTBayFirst and support the businesses that support your local radio.
Learn more about the amazing people and businesses among our Members:
Support community good works with the Charity Connect program. Learn more.
Participants in the 100 People Who Care campaign donate, nominate and vote for their favourite Member charity to receive a quarterly group donation. Sign up.
Upcoming Chamber Events
The Chamber is seeking candidates interested in serving as our representative on the Board of Directors of Thunder Bay International Airports Authority Inc.
2021 CCC Resolution: Improper Collection of Duties Negatively Impacts Canadian Retailers and Federal Tax Revenues
Canadian importers/exporters are often required to pay tariffs to gain access to International markets. In some situations, importers/exporters are able to seek relief from paid tariffs through the submission of a drawback claim to the Canada Border Services Agency or a remission approval from the Ministry of Finance. Unfortunately, the claims process is a time and resource drain to companies without the necessary expertise and/or administrative staff to manage the requirements…
WINNER ANNOUNCEMENT The Thunder Bay Chamber of Commerce is pleased to announce the winners for our 27th Annual Business Excellence Awards which were proudly presented by Bell on Wednesday June 16, 2021 @ Boomers Drive-in. CLEAN, GREEN & BEAUTIFUL Sponsored by:...
The Thunder Bay District Health Unit's Wellness at Work newsletter was released on June 16, 2021 This edition addresses the following topics: Step One Reopening Guidance Expanded Vaccine Opportunities Updated Travel Guidance Read the June 16th edition...
Canadians all want to return to a semblance of normal as quickly as possible, and for many, that includes going back to the office. The nature of work has changed significantly in the last 18 months however, and our workplaces need to adapt quickly. The Canadian...