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Richard Montañez

VP of Multicultural Sales & Marketing, PepsiCo North America

Richard started his PepsiCo career at Frito-Lay in 1976 as a janitor in its Rancho Cucamonga plant. He is recognized as the creator of the Flaming hot line of products including Flaming Hot Cheetos, which influenced future ethnic products and the first Frito-Lay Hispanic marketing team. He was named the 2019 Executive of Influence by Hispanic Lifestyle magazine.

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