FedNor is now accepting applications from eligible Northern Ontario applicants for the Tourism Relief Fund.
The Tourism Relief Fund is designed to help tourism businesses and organizations adapt their operations to meet public health requirements while investing in products and services to facilitate their future growth. With a national budget of $500 million over two years, including $50 million specifically dedicated to Indigenous tourism initiatives and $15 million for national initiatives, this fund will position Canada to be a destination of choice when domestic and international travel is once again safe. In Northern Ontario, FedNor is investing $25.3 million over the next two years through the new program.
Eligible applicants include tourism entities that cater mainly to visitors, including businesses, not-for-profit organizations such as tourism associations, as well as band councils or other Indigenous organizations and cooperatives. To be considered eligible for this fund, applicants must meet at least one of the following criteria:
- Be a key supplier or operator in the visitor experience;
- Be part of a defined tourism cluster or a tourism dependent community, including supporting downtown cores; or
- Provide an anchor product or service in a tourism destination.
Eligible activities for the Tourism Relief Fund projects will focus on:
- Product development: For example, projects that enhance tourism experiences; help tourism businesses adapt to the “new normal,” to modernize their offerings; and, encourage the adoption of more environmentally sustainable and inclusive practices.
- Destination development: For example, projects that position communities to take advantage of post-pandemic opportunities through strategic planning for medium- to long-term investments, as well as supporting destination development prospects in line with objectives set out in the Federal Tourism Growth Strategy.
Contributions to businesses will be either:
- non-repayable contributions up to $100,000 for up to 50 percent of eligible costs; or
- fully repayable contributions up to $500,000 for up to 75 percent of eligible costs.
Please note that not-for-profit organizations and Indigenous entities (not generating profits) will be eligible for non-repayable contributions. Project contribution amounts would not exceed $500,000 and the actual contribution amount will be based on the minimum amount required to carry out the project.