Marketing During a Pandemic
Thursday, May 6 | 12:00pm
12:00pm – 1:00pm
Your meeting link will be provided when you register.
Please register in advance for this free session.
Join us for a presentation on the 4 C’s of marketing during the pandemic: Cleanliness, Consumer Needs, Compassion and Communication. Learn through presentations from:
- Paul Sarkissian
- Brook Dallaire, Sociable Thunder Bay
- Kassandra Arsenault, Konnect
Our speakers will also give real life examples of how they have helped businesses to shift digitally ( E-commerce solutions, digital story telling production, etc) and survive through the pandemic crisis.
Meet Our Presenters
Paul Sarkissian teaches digital marketing and analytics at a public college in Northern Ontario. In a previous career, he was Co-founder and Managing Director of a marketing research company, one of the first in Canada to harness the Internet for online participant recruitment. Paul and his team collaborated with organizations across a variety of industries, including Fortune 500 companies, to discover consumer insights and drive marketing efforts.
He published an e-book to foster the success of international students at college: International Students’ Ultimate Survival Guide. As a lifelong learner with a passion for teaching, Paul recently launched a Skillshare class: Tools & Trends for Creative Startups.
Brook Dallaire moved from Minnesota to Thunder Bay in 2017, for love. She worked for 10 years with the Minnesota DNR State Parks and Trails Division as their digital marketing /SEO strategist and project manager for the Minnesota State Fair.
In the last year, she co-founded Sociable Thunder Bay, a digital marketing and events company whose goal is to bring people together through various events, videos, and collaborations while showcasing the sociable people and organizations of Thunder Bay that she fell in love with.
Kassandra Arsenault is new to the entrepreneurship space. After graduating from Psychology, Business Marketing and Digital marketing, she spent some time working for local businesses and felt it was the perfect way to learn the ins and outs of how businesses function and how effective social media can help grow any business. From there she opened up her Social Media Management business – Konnect!
Kassandra works one on one with clients to help build their online presence with a purpose and is currently working on expanding the education side of her business with courses launching late spring!